Promo Sapient
Promotional marketing, brand promo campaigns, sales promo, how they work, what's creative and how it matters. All the latest and greatest work from around the world filed under easy to search categories of marketing discipline. Great for marketing strategic planning, for any students of creative promo marketing, or for anyone who works in promotional marketing.-
Promo Sapient Tweets
- Check out our latest work for Heineken. Good Charlotte rocked. Yes, they really did. http://t.co/PzJa6ljq 3 months ago
- IKEA Interactive App Uses Facebook Details to Personalize Bedroom http://t.co/BFX1YnOb via @zite 7 months ago
- Brilliant. The Great Tech War Of 2012 http://t.co/k4WXJqRE via @zite 7 months ago
- 10 Secrets of Successful Leaders http://t.co/QUuVtLu0 via @zite 7 months ago
- App lets consumers wait in line remotely http://t.co/NHNmeIdy via @zite 7 months ago
Blogroll
Featured Promo Campaigns
-
Levi’s & Water.org – Can ethics sell?
You have to hand it to Levi’s the Go Forth campaign is epic in its ambitions. If you want your brand to stand for something then this is powerful stuff…
-
Cannes Promo Silver: H&R Block – Tax made interesting in Greenback
How this won a Silver and some of the ones that won Gold I have no idea. This is a really great way to bring some life, emotion and personality…
-
Cannes Gold Lion: 4th Amendment clothes stands up for civil liberties
This is brilliant. A great idea that not only shoves it up the US government but also sells shit loads of T-shirts, pants and bras. So the Fourth Amendment guards…
Recent Promo Campaigns
-
Promo platform: Dr Pepper – The Pepperhood
Posted on September 15, 2011 | No CommentsThis is a engagement platform aimed very much at school kids and uses a school creative hook. I can’t really work out the link to their brand line ‘What’s the... -
Gold Promo: Bud ice cold index
Posted on September 15, 2011 | No CommentsA weather related promo that is a really cool idea. Weather related promos have been done before (Walkers Crisps did a fantastic one for the rain in the UK) The... -
Why VB launched a 1958 Heritage Can
Posted on July 6, 2011 | No CommentsWell we’ve seen with American Rom http://promosapient.com/?p=327 and several other brands how changing your packaging can have an emotional reaction from the public, thrusting you into centre stage to dance... -
Cannes Silver Promo: James Ready Blank Caps recall turns a negative into a postive
Posted on June 24, 2011 | No CommentsSo the formula of take something away from your consumers and then quickly replace it with a fanfare of good will attached continues to be a theme this year. Er…... -
Cannes Silver Promo: TedX using taxis to spread the word
Posted on June 24, 2011 | No CommentsI like this – a simple insight is used to great effect and it fits with TedX’s prop of ‘Ideas worth spreading’ really neatly. Taxi drivers talk a lot. Just... -
Cannes Silver Promo: Tums Act fast bike couriers
Posted on June 24, 2011 | No CommentsCan’t find any pictures or video for this one so you’re going to have to read my description. So Tums is fast acid indigestion relief. Acid indigestion comes after eating... -
Cannes Promo Gold: Drunk valet. Drunk judges?
Posted on June 24, 2011 | No CommentsSo the story goes to remind people not to drink and drive they set up a paralytic valet service outside a bar in Sau Paulo. The valet who took the... -
Cannes Promo Gold: Save as WWF shows how to go viral
Posted on June 22, 2011 | No CommentsHurrah one I like although I’d struggle to call it a Pomo. What the hell is a Promo anyway at Cannes? Confuses me every time. Simple idea and a completely... -
Cannes Promo Gold: StarHub Musical Fitting rooms one off stunt?
Posted on June 22, 2011 | No CommentsSo you pick up a pair of jeans you walk into a changing room and the music reminds you how much of a cliche you are. Thanks. What box do...
Latest Promo News
-
Latest News
This week in PromoSapient Tweet land 2012-02-19
No Comments -
Latest News
This week in PromoSapient Tweet land 2012-02-19
No Comments -
Latest News
Check out our latest work for …
No Comments -
Latest News
This week in PromoSapient Tweet land 2011-10-23
No Comments -
Latest News
This week in PromoSapient Tweet land 2011-10-23
No Comments
